Nearing the end of 2016, Google started letting webmasters find out about impending changes to their online search engine ranking system that could have influence on how sites could be viewed in 2017. To continue to position well in 2017, websites will need to hit certain additional criteria. In this post, I discuss these key new changes which will impact best search engine marketing companies.

The initial item on the list is the one about being sure that your site includes a published SSL certificate in position. Now, in terms of Google search rankings go, you will quickly be penalized unless you come with an SSL certificate in place on the site.

Among the first moves in connection with this already now in position, is that should you not have an SSL certificate on the site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to permit a prospective page viewer remember that the web page is not secured. Clicking on the exclamation mark raises the facts of the security infraction. This new item is currently already set up on the browser with the January 2017 Chrome “56” browser update.

SSL certificates are not a significant expense these days and you may have them set up for as low as about $26 each year in case you are not running an e-commerce site and approximately $70 or so when you are. Google is quite interested in customers being protected because they go to websites directed by Google and they would like to make sure that customer data entered on these sites is encrypted as well as a person’s details are kept safe. In this connection, they are going to therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate in position. So, if being found by Google organically is very important to you, this can be a step you will need to take along with your site.

Next on the agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google has become paying attention to their complaints. Google finds that popup adds often can cover a whole screen on a mobile device and can also be hard to eliminate. Now as Googlebot crawls your webpages as well as in particular, your mobile webpages, bear in mind that they are looking on popup adds with disfavor along with your page is going to be penalized if popup adds are normally found.

Google’s move here is because are wanting to deliver quality content with their search and “AdWords” customers for their advertisers. These are on the seek out quality content pages to provide up – not “Fluff” pages whose primary purpose is to popup an increase sell something. Advertising on the web will commence to change due to this new internet search engine ranking requirement if you are wanting available and also you currently run popups on your own pages, you will end up planning to start performing some rework on these pages. Do standard advertising through anchor-text links and hyperlinked images on pages instead – Google will reward you for this as opposed to penalizing you.

Another change needed for 2017 will see many people scrambling to enhance their site design architectures. Almost half of all the Internet access these days is carried out by mobile devices including tablets.

In a recent study performed by a Google subsidiary company, it had been discovered that the average load time to get a webpage over a mobile phone remains sitting at about 19 seconds to load. This same study shows that mobile phone users on the other hand have only an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users vjsmvf meaning that slow-loading mobile pages that Google currently sends customers to via their search engine and for their AdWords advertisers, usually are not getting loaded.

So everything is changing. Google presently has setup a totally separate internet search engine “page indexing” database inside their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and if your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google is likely to make note of it as well as your page will no longer be arriving inside their search results for users until you can get this fixed.

This last change is going to have significant impacts on those entrepreneurs running websites using template webpage systems as these tend to create a lot of very “fat” webpages that load poorly. Webpages making use of plenty of “Javascript callouts” like when “widgets” are employed in a WordPress website; are extremely fat and slow loading and definately will have hardly any probability of passing the “Googlebot” crawler speed requirements for mobile devices.

With over 50% of all website interactions now provided by mobile, it has the potential for cutting your total website visitors by up to 50 % when your pages have already been flagged by Googlebot for being slow loading – not too mobile was helping you anyway with approximately 53% of individuals clicking off before your page ever got loaded to begin with.

Actually, many WordPress theme providers are now scrambling to construct and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be on these however regarding whether they can get right down to the 2-4 second page loading time “sweet-spot” requirements now being necessary for Google.

Hitting loading times which are consistently this fast, will pretty much require the building of “natively coded, responsive” webpages which do not use widgets of the sort. And also enough time take to convert the information of your existing fat page in to a fast loading, content filled mobile page needs time that could still keep the page from the fast loading category.

In summary, the Google search engine today is looking for professionally built, natively coded webpages to offer up solid content to the customers on mobile phones. To be successful with a website organically later on as a result, will require for most online entrepreneurs, a necessity to rebuild existing websites.