So, you’ve got an idea and you’re ready to try and communicate. For starters, decide if your invention details can be communicated or otherwise not. Ask your patent attorney if it is ok. In that case, you will want inventhelp review. What exactly is a press release? In a nutshell, it’s a quick, to-the-point news story that seeks to demonstrate the newsworthiness of a person, product or event. Pr releases are then e-mailed, snail-mailed or faxed to editors with the idea that the publication will pick up the story.
The sad simple truth is editors are bombarded with press announcements. In order to keep yours out of the trash bin, below are a few simple tips: Don’t write an ad. Editors are notoriously picky folks. The very last thing they would like to examine is a screaming advertisement masquerading being a press release (think like: “NOTHING ELSE LIKE IT ON THE MARKET!!!!”) Revenue for publications is based on advertising revenue. This makes them very uninterested in publishing an advert for your product at no cost!
Arrive at the point. Focus on the newsworthy aspect of your invention. Describe how your invention solves an issue. And attempt to think beyond simply: “It saves money and time.” Be specific…This idea will keep you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of year honor, the transportation sector also saw an enormous number of invention accolades too.
I could remember, as I’m sure many of you are able to, when “bigger is better” was symbolic of cars and personal transportation. Today, if you have this type of huge give attention to green energy and carbon emissions, “compact” is the new Cadillac. Just turn on the television during any prime-time show and you’re likely to view a hoard of hybrid SUV commercials, pitches for incandescent bulbs and recycling promotions.
Time magazine certainly noticed the buzz given that they included numerous “green” transportation alternatives on their annual Best Inventions of the season list. Listed here are two to be on the lookout for in the coming years: The Venturi Eclectic car runs solely on wind and solar power. Plus, the Venturi doesn’t need to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car arrives in 2008. The Metropolis Car from MIT’s Media Lab is really a two-seater, inventions which can be looked at from the designated location, then returned (such as a cart) to the other station within the city. Due in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
With the way things are going, expect more big changes in how we communicate and the way we get around. Be sure to have a look at our next InventHelp blog, where we’ll explore more transportation innovations, including a new approach to fly in fashion!
Choose your magazines carefully. Say you’ve got a whole new fishing invention. Seems logical to send it for the editor-in-chief at Sports Illustrated, right? Not really. Because larger, commercial magazines are usually looking for news about products already on the market, you may miss your target market altogether. Namely manufacturers and marketers, who debthr to see industry-specific trade publications. So as opposed to Sports Illustrated for the invention, why not try a trade publication like American Sport Fishing? This is where business information regarding new inventions could be found by an editor.
Check out a pro. Publicity is actually a time-consuming marketing activity, which is why publicity releases are included in reviews for InventHelp to industry services. If you’re not just a client, you might like to consider employing a publicity firm that will handle the writing and distribution of releases for you personally. Most companies charge through the word for such services so make sure to find out about pricing in advance.