People say that green may be the new black. But don’t for just a moment think that finding color inspiration in general starts and ends with all the color green! Becoming enviromentally friendly definitely holds great potential, especially when considering how far this movement could go towards protecting nature and its beauty. Although the degree that color might be inspired naturally extends well beyond shades of green.
It’s diversity makes nature a never-ending supply of inspiration for new ideas and strategies to choosing color. Stop and think for just a moment of the sheer variety of natural landscapes that can be found across the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your local farmer’s market are typical places with colors inspired naturally.
Usually nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfy, inviting, and pleasing for the eye. Subconsciously, we expect naturally-occurring color combinations being that way because we’re used to seeing those colors together either naturally or when using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us of your earth and sky.
Stretch your imagination and focus on the way color combinations seen in nature change with all the changing seasons. Picture a green tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white during the winter.
Now take that same rolling hill filled with flowers and imagine the actual way it changes not from season to season, but everyday. Picture in your head those vivid floral colors awash in shades of gray being a fierce thunderstorm approaches. Discover how even daily modifications in the climate can trigger new bursts of color inspiration?
The next time you’re looking for an ideal color combination for the fashion or graphic designs, a client’s brand, or for the launch of the new product that offers to save the planet, let nature inspire you. It’s everywhere you gaze even when you’re relaxing in the midst a concrete jungle. Once you’ve learned that perfect nature-inspired scene, matching those colors is not difficult using your Pantone color system!