Prior to select what you think is an ideal color off Pantone Colour Chart, stop for just a moment and consider your audience. This is especially important if you’re marketing or selling globally rather than locally. You can see, different colors have different meanings to several people. If you’re unfamiliar with the cultural significance of your certain color the merchandise, brand, or identity you’re promoting could end up failing before it possesses a chance to explode! Let’s take a close look with the cultural significance of color in two of today’s emerging economies.
In China, colour red is perhaps the most significant. No where could this be color more prominent than about the Chinese flag. Representing good fortune and joy, red is one of the most used colors during Chinese holidays and family gatherings. It is also the color chinese people associate with fire, one of the five elements its people believe create everything that exists by nature.
Interestingly, whilst the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is the color chinese people associate with another in the five elements, our planet, and as a result, this color represents royalty.
In India, the hue red represents something quite different: Purity. That’s as opposed to Western cultures where color white is used to represent purity. Indian brides traditionally wear red gowns and when married their foreheads are adorned by using a red dot or tikka, the symbol of commitment. Since the wedding represents 81dexrpky beginning of the union of two individuals, the colour red also symbolizes fertility and prosperity. Colour green represents the harvest or a new beginning and, like America, green is symbolic of nature. In India green can also be the colour employed to honor Islam.
As popular as green is, don’t utilize it if you intend on doing business with Indonesian people. That’s because in Indonesia, green is really a forbidden color. In countries with dense jungles like individuals in Latin America, green represents death. But in the center East, green is the color of luck. In Iran, blue symbolizes immortality and then in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting an unacceptable color can spell disaster. So don’t whip out your Pantone color system and randomly choose. Instead, know your audience and make sure you research your options!